UrbanEdRx
[ case study ]
TRANSFORMINGURBAN EDUCATIONWITH WELLNESS
csBailey launched UrbanEdRx, a revolutionary initiative led by Racquel Barnes, dedicated to addressing the mental health crisis in urban educational institutions. The rebranding process encompassed every aspect of the new identity, from the name and online presence to the design of internal documents, promotional materials, and outreach programs. UrbanEdRx emphasizes wellness in urban educational settings, creating a supportive environment that promotes mental well-being, fosters compassion, and ensures equity for educators and students.
Racquel Barnes' vision for UrbanEdRx is to provide unwavering support and empower educational leaders with tailored self-care coaching programs and comprehensive socio-emotional solutions.
Innovative Online Presence & Interactive Experiences
csBailey didn't stop with brand strategy and identity; she also designed a responsive eCommerce website for UrbanEdRx, featuring online resources, program registrations, and a blog dedicated to mental wellness in education. Additionally, csBailey established UrbanEdRx's online presence across all major social media platforms @UrbanEdRx and a matching domain, UrbanEdRx.com. This cohesive online platform enhances the user experience and beautifully tells the story of UrbanEdRx's mission, inviting educators and leaders to explore and implement tailored self-care and socio-emotional support programs. Discover the innovative new face of UrbanEdRx, where every detail has been thoughtfully crafted to support and uplift the urban education community.
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