Kim Dorsey
[ case study ]
EMPOWERINGTHE DELTA ERA
csBailey launched the comprehensive branding of Kim Dorsey as a Youth Spiritual Life Coach and Global Activist, along with her pioneering "Delta Era" initiative. She meticulously developed every aspect of these new identities, from the name and online presence to the design of internal documents, event materials, and promotional assets. Under Kim's leadership, the Delta Era celebrates and empowers Generation Delta—young changemakers dedicated to self-improvement and societal progress.
With a mission to inspire and activate, Kim Dorsey stands as a beacon of hope, encouraging individuals to uncover their inner power and connect to their higher selves.
Innovative Online Presence & Interactive Experiences
csBailey didn't stop with brand strategy and identity; she also designed a responsive eCommerce website for Kim Dorsey, featuring online resources, event registrations, and an inspiring blog. Additionally, csBailey designed, published, and distributed Kim's journal, "Release the Power Within," now available on Amazon, Walmart, Barnes & Noble, and internationally. She established Kim's online presence across all major social media platforms @iamKimDorsey and a matching domain, iamKimDorsey.com. This cohesive online platform enhances the user experience and beautifully tells the story of Kim Dorsey's mission, inviting followers to join the Delta Era Movement and explore their potential. Discover the innovative new face of Kim Dorsey, where every detail has been thoughtfully crafted to inspire and empower.
